The Marketing Manager will work closely with the Content Manager and other staff to build and intelligently distribute all national-level communications.
Manages AAC brand and brand assets.
Envisions, oversees, and ensures effectiveness of marketing campaigns, and member/renewal drives from beginning to end
Runs referral and affiliate membership programs.
Manages design and creation of the AAC Guidebook to Membership (an annual archival-quality magazine) and other brand collateral.
Develops and monitors an effective system of tracking and leveraging member communication preferences, campaign metrics, and site analytics.
Oversees surveying and market research.
Compiles, reviews, and sends regular electronic communications.
Provides guidelines and training so staff and volunteers have all the tools they need to create and contribute content
Edits and writes copy for web articles, blogs, social media posts, and press releases
Designs and creates AAC multimedia
Monitors users posts
Employs SEO best practices
Manages stakeholder lists and communications
Updates design and format as necessary
The Marketing Manager reports to the AAC Information & Marketing Director.
The Marketing Manager has no direct reports but will be responsible for recruiting and overseeing qualified contract staff, interns, and volunteers.
We seek ambitious professionals who are interested in supporting the mission, vision, and brand of the American Alpine Club. We are a climbing club and therefore seek out climbers familiar with American climbing culture and trends. We expect extraordinary written and oral communication skills, the ability to plan and deliver, computer savvy, and proven success in the field of online marketing. Design and UI/UX skills and not mandatory but are a huge plus.
Salary Range: $30,000-$40,000. Compensation will be commensurate with experience. The AAC benefits package is excellent.
Bachelors degree or ample experience
SEND COVER LETTER AND RESUME TO:
Erik Lambert, Information & Marketing Director