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American Alpine Club Launches New Publication

5/10/2012, GOLDEN, CO—The American Alpine Club is proud to announce the launch of its new publication, the AAC Guidebook to Membership. The 100-page magazine will serve as a resource to the Club’s members by detailing member benefits, events, conservation efforts, grants, regional happenings, and more.

The 2012 Guidebook to Membership also encourages climbers and members to get involved with their Club and their local climbing communities.

The Guidebook is an example of the American Alpine Club’s members at work and play: every photo in the book was taken by an AAC member, and it is peppered with anecdotes written by members excited to share their stories. Readers will find entertaining tidbits of climbing trivia and information as well.

“We set out to create a handy resource for our members, but soon it became much more than that,” said Information & Marketing Director Erik Lambert. “As the project evolved, we realized that it was both critical and possible to build the Guidebook in a way that would inspire our members to get involved in AAC programs—to become an active force in furthering the AAC mission." 

“This new book, which we’ll be producing annually from now on, has really given us space to showcase the many, great new things that our members and the Club have been up to this year, such as hiring full-time Regional Coordinators across the country; establishing grants like the Live Your Dream and Cornerstone Conservation Grants; expanding member benefits, especially rescue coverage; and building a climbers’ campground in the New River Gorge in West Virginia.”

American Alpine Club members will receive their copy of the 2012 Guidebook to Membership in the mail this month. The Club has also produced an online version. Climbers can read online or download the full PDF at http://www.americanalpineclub.org/p/guidebook-to-membership

AAC partners Patagonia and Black Diamond Equipment made the production of the Guidebook to Membership possible, thanks to their generous sponsorship. Alpinist magazine’s in-kind support was also crucial in completing the Guidebook. The Club would like to thank all three partners for their work and support.

About the American Alpine Club

The American Alpine Club is a 501(c)(3) charitable organization that provides knowledge and inspiration, conservation and advocacy, and logistical support for the climbing community. The AAC advocates for American climbers domestically and around the world; provides grants and volunteer opportunities to protect and conserve the places we climb; hosts local and national climbing festivals and events; publishes two of the world’s most sought-after climbing annuals, The American Alpine Journal and Accidents in North American Mountaineering; cares for the world’s leading climbing library and country’s leading mountaineering museum; manages the Grand Teton Climbers’ Ranch as part of a larger lodging network for climbers; and annually gives $80,000+ toward climbing, conservation, and research grants to adventurers who travel the world. Learn about additional programs and become a member at americanalpineclub.org. Join the AAC’s online community at facebook.com/americanalpineclub, americanalpineclub.org/news, or follow all the latest press on the Club’s Press Room RSS feed at americanalpineclub.org/prfeed.